Putting a property on the Bay Area housing market is not that hard. The difficult part is making a sale. This is why it’s a good idea to work with an agent, who should be able to explain to the seller all the options they have when it comes to the method. As such, this process should be defined by collaboration. However, this is not all that goes into the process of selling, as the campaign is another important part, and there are three ingredients that go into it. Marketing A very important aspect of putting a property on the Bay Area housing market is marketing. Indeed, one should try their best to cover all marketing ground, including social media, print and the online world, in order to reach as many individuals as possible. Something else that may help is professional photography, as one should show their house or apartment in the best light possible. Presentation A potential buyer should be able to imagine themselves living in the space when they view it. As such, one should invest time and money into making the house look as good as it can. Having high quality furniture in the place is a great bonus, because it helps the place look its best. Another thing to consider at this point is removing all signs of personal items, such as pictures. Pictures of one’s family make it hard for potential buyers to imagine themselves living there. Pricing When putting a property on the Bay Area housing market, pricing it is probably the most difficult part. Surely, one has to find the perfect combination of ambition, staying in line with the market values, and trying to meet the expectations of possible buyers. It is important to remember that potential buyers often consider a property if they think the price is right. In essence, places that are priced too high, may be passed, even though the seller is open to negotiation. Nevertheless, of course, the most important thing is trying to get the highest possible price for one’s place, which is why the process of pricing it is extremely difficult. Putting a property on the market is an easy process. What’s difficult is the work that goes into making the process successful, and having it end with a sale as soon as possible. Things that help in this department is marketing it the right way, so that as many people become aware of the house’s existence on the market. In addition, presenting it well to the potential buyers, and pricing the place correctly are the final ingredients that go into the recipe of a successful sale.